By Susan Sweeney CA
An expanding quantity of real property dealers and dealers are making the internet their first vacation spot, so getting extra of them to forestall at an agency’s or person agent’s web site can suggest millions of bucks in commissions. The confirmed electronic mail, linking, and web advertising innovations supplied increases preliminary customer site visitors to any actual property web site and continue dealers and dealers returning repeatedly. furthermore, genuine property brokers and place of work managers can use the templates, checklists, and types integrated to make their web site a big and powerful promoting software.
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Extra info for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series)
I have also developed courses on many of the topics covered in this book. com/max. These courses are delivered immediately over the Internet or can be ordered as a CD. com) 2 Designing Your Site to Be Search Engine Friendly W hen Internet users are doing their research on finding a new home, finding the best mortgage, what their current home is worth… how do they do it? The most common research tool used is the search engine—85 percent of people doing research online use the search engines to find what they are looking for.
There is nothing scientific or technical to be concerned with here—the sky’s the limit, but try to put yourself in your customers’ shoes. Try to think as your target market would if they were to do a search for information on a topic contained within your real estate site. Do not just think about what people would do to find your site, but what they would do if they didn’t know you existed and were looking for the types of real estate you list or sell. Here are several questions to help you with your brainstorming process: 1.
You want to have as much information on your site as possible, possibly in a search form, so they can find number of bedrooms, schools in area, libraries, pictures, virtual tours, waterfront property, etc. Another aspect to consider when designing your Web site is your target market’s propensity to utilize the latest technologies and the configuration they are likely to be using. Or it might be that your target market has yet to embrace the latest technologies and is still using a dial-up connection to the Internet, slower machines, and older software.
101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series) by Susan Sweeney CA