In E-Commerce-Progammierung mit ASP bieten die Autoren Stephen Walter und Jonathan Levine eine gründliche und sehr praxisorientierte Einführung in alle wichtigen Aspekte des ASP-Scripting. Ihre Freude dürften mit diesem Werk vor allem ASP-Neulinge haben, die zumindest rudimentäre Kenntnisse von den technischen Abläufen im web besitzen, obwohl auch Programmier-"Newbies" intestine damit zurechtkommen werden. Für den professionellen Programmierer bietet sich das Buch dank guter grafischer und inhaltlicher Gliederung zum Querlesen an.
Das Buch gliedert sich -- ein Blick auf den Titel lässt es vermuten -- in 21 Kapitel. Dabei geht es erfrischend schnell zur Sache: Im ersten Kapitel wird auf 14 Seiten recht zügig Allgemeines zum E-Commerce, zu den involvierten Microsoft-Technologien und zur Funktion von ASP dargestellt. Kapitel 2-4 führen in Crashkurs-Manier in die Erstellung und Verwendung von ASP-Skripten ein. Die restlichen intestine 500 Seiten widmen sich in jeweils einem Kapitel der konkreten technischen Realisierung der wichtigsten Grundfunktionalitäten von Internet-Shops according to ASP. Darunter befinden sich: Produktdatenbank, Transaktionsdatenbank, Suchfunktion, "Warenkorb", Zahlungsabwicklung über das web, die "Personalisierung" des Angebots anhand von Kundenprofilen, Sicherheitsvorkehrungen, Verwaltung und statistische Auswertung des retailers, Online-Werbung und einiges mehr.
Jedes Kapitel ist nach demselben Schema aufgebaut: Nach einem einleitenden kurzen Überblick wird der Stoff Schritt für Schritt dargestellt und anhand von erläuterten Beispielen demonstriert. Daran schließt sich eine kurze Rekapitulation des Gelernten an, eine Sektion mit Fragen und Antworten im Stil von "FAQ"-Seiten ("Frequently requested Questions") und schließlich ein "Workshop" mit Übungen zum Thema. Die Lösungen zu den Übungen, ein Kapitel mit weiteren FAQs und ein Stichwortverzeichnis befinden sich am Ende des Buches. Für alle, die sich die Tipparbeit sparen wollen, liegt dem Buch eine CD-ROM mit allen Übungsbeispielen bei. Außerdem befinden sich darauf der gesamte textual content des Buches im HTML-Format sowie einige instruments zur E-Commerce-Entwicklung.
Das Buch empfiehlt sich jedem, der eine sachliche, mit zahlreichen Beispielen gewürzte, umfassende Einführung in das Themengebiet erwartet. Da bleibt nur ein -- für die Softwareliteratur schon quickly traditioneller -- Wermutstropfen: Die Übersetzung ist so holprig, dass sich jeder des Englischen Kundige überlegen sollte, ob er nicht lieber gleich zum unique greift. --Thomas Zirngibl
By Magnus Almgren, Vincenzo Gulisano, Federico Maggi
This booklet constitutes the refereed complaints of the twelfth foreign convention on Detection of Intrusions and Malware, and Vulnerability review, DIMVA 2015, held in Milan, Italy, in July 2015.
The 17 revised complete papers awarded have been conscientiously reviewed and chosen from seventy five submissions. The papers are geared up in topical sections on assaults, assault detection, binary research and cellular malware security, social networks and large-scale assaults, internet and cellular safeguard, and provenance and information sharing.
By Greg Thain
The sequel to the hugely profitable Store Wars: the conflict for mindspace and shelfspace released in 1995. the recent version will maintain the entire strengths of the outdated ebook together with a finished and complicated method of the shopper & retail marketplace and the interplay among FMCG shops and brands. The e-book should be completely revised and up to date and should include four major parts:
- A part on best FMCG businesses and types (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their advertising and branding options within the western markets (USA, Western Europe: united kingdom, France, Germany and others).
- A part on prime shops (Wal-Mart, Tesco, Carrefour etc.), their advancements and enlargement during the last 10 years.
- A part describing the interplay among outlets and brands, together with festival for end-consumers, alternate marketing.
- A part overlaying the rising Markets—the retail panorama within the significant constructing economies, result of the growth of significant FMCG manufacturers and western retail chains, demanding situations regarding distribution and FMCG advertising and marketing in these countries.
The booklet also will speak about the effect of the worldwide problem at the client and retail markets in addition to predictions and clients for the future.
By James Matthewson
'e-Business: a jargon-free sensible advisor' offers a transparent, second-generation account of ways your online business can harness the most recent know-how to flourish within the remodeled advertisement weather of the twenty first century. With its emphasis firmly at the enterprise and advertising implications of latest know-how, this booklet adopts a hands-on, functional process, systematically demonstrating how and why companies should still adapt their operations to make the very many of the interesting possibilities on hand. In easy, jargon-free language, it addresses such important questions as:* what's e-business and the way does it healthy into the company landscape?* How should still retailers undertake e-marketing and why?* What are the approaches and levels of constructing an e-business strategy?* What are the most important matters you are going to face and the way will you triumph over them?* What approximately legislation?* who's doing e-marketing and e-business good and badly?'e-Business' is filled with case-studies from recognized foreign businesses, examples, reveal grabs, proper versions and checklists. each one bankruptcy in the meantime comprises convenient tricks and suggestions, examples, workouts and a precis to consolidate studying and spotlight key issues. Informative, pertinent and easy-to-use, the booklet is perfect for college students on proper classes or these venture in-house education, and is actually crucial for any practitioner desiring a hands-on advisor to process and most sensible perform in brand new altered advertisement surroundings. available and functional method of a tricky subjectexamples, versions, screengrabs, workouts and a precis in every one chaptercompanion site to aid the textual content (http://www.bh.com/companions/0750652934)
By Cor Molenaar
Retailers are dealing with difficult instances: recession, neighborhood laws, parking difficulties, festival from the web and the powerful place of providers. procuring on the net 24/7 has develop into a true substitute to the neighborhood store with its inflexible establishing hours and constrained selection. So is there nonetheless a destiny for the conventional store? What are the newest advancements during this setting and the way can those be translated into major company versions? Cor Molenaar analyses the fight and the dangers to explain the possibilities and strength for the retail exchange to show the tide. He seems to be on the new procuring behaviour of customers (the new shopping), the evolution of retail (how it was once, the way it is now and what it has to turn into) and indicates what the long run for the store will really seem like. outlets have to swap, to re-examine their specified patron attraction and paintings in new methods with providers and consumers in the event that they are to outlive. on-line retailing is usually visible because the panacea, yet is that truly the case? the net will suffer many alterations, too. Many e-retailers will disappear or turn out surviving at the margin of the mainstream. in basic terms the main canny providers and webshops, those who could make top use of the possibilities provided through the net will live to tell the tale.
By Jorge Cardoso, Martin Hepp, Visit Amazon's Miltiadis D. Lytras Page, search results, Learn about Author Central, Miltiadis D. Lytras,
This specialist booklet presents a chain of case experiences which offer examples of genuine merits to be derived from the adoption of semantic net dependent ontologies in actual global occasions, akin to telecommunication, B2B integration, tourism, schooling and extra. The booklet is designed to create systems for bringing specialists jointly (key executive representatives, and academia) from various nations, and to assemble the newest use of semantics and ontologies.
By Frank J. Rumbauskas Jr.
An all-in-one consultant to affiliate marketing from the hot York instances bestselling writer of by no means chilly name AgainIn by no means chilly name back, Frank Rumbauskas exhibits salespeople the way to in achieving revenues greatness with no utilizing these dreaded previous strategies like chilly calling. Now, within the by no means chilly name back on-line Playbook, he provides small company proprietors, self reliant pros, and marketers an entire, all-in-one consultant to the simplest practices of potent on-line marketing.The top agents recognize the entire secrets and techniques of utilizing the net to gasoline company progress. With The by no means chilly name back on-line Playbook, you will have entry to the entire top confirmed online marketing knowledge, strategies, options, and instruments. you are going to the right way to boost an entire affiliate internet marketing process that reinforces revenues and brings in buyers galore.A entire toolkit for making a whole, robust, and potent internet online affiliate marketing application in your businessWritten by way of affiliate internet marketing guru Frank Rumbauskas, bestselling writer of by no means chilly name back and promoting SucksA progressive method for expanding revenues with out drained outdated promoting strategies that not paintings anywayHow to blow up your online business with social media websites like Twitter and FacebookFor a person who owns or operates a enterprise and desires to extend their revenues, gains, and visibility on-line, The by no means chilly name back on-line Playbook is the last word sensible source.
By Stephen A. Thomas
"Great writing . . . a transparent advent to the main generally deployed safety expertise within the Internet."-Paul Lambert, former co-chair of IETF IPSEC operating group
The safe Sockets Layer (SSL) and shipping Layer Security(TLS) protocols shape the basis for e-commerce defense at the world-wide-web, verifying the authenticity of websites, encrypting the move of delicate info, and making sure the integrity of knowledge exchanged. Now-for the 1st time the main points of those serious defense protocols are available an entire, transparent, and concise reference. SSL and TLS necessities presents entire documentation of the SSL and TLS protocols, together with complex and proprietary extensions by no means sooner than released. The ebook completely covers the protocols in operation, together with the contents in their messages, message codecs, and the cryptographic calculations used to build them. The textual content additionally contains an advent to cryptography and an evidence of X.509 public key certificate. Stephen Thomas, writer of IPng and the TCP/IP Protocols, offers this advanced fabric in a transparent and reader-friendly demeanour. The publication contains greater than eighty figures and illustrations to complement its textual content, and it describes SSL within the context of real-world, sensible purposes. Readers will instantly comprehend not just the educational rules in the back of he safeguard protocols, yet how these ideas practice to their very own community defense challenges.
The booklet includes:
* complete information of Netscape's SSL and the IETF's TLS protocols, with transformations among the 2 clearl highlighted and explained
* A concise educational in cryptography
* whole insurance of Netscape's foreign Step-Up and Microsoft's Server Gated Cryptography implementations
* an outline of X.509 public key certificates
* info on imposing backwards compatibility between earlier types of SSL and TLS
* an intensive safety list with reasons of all recognized assaults on SSL implementations, in addition to acceptable countermeasures.
The CD-ROM includes handy digital types of the publication for:
* Windows(r) CE hand held computers
* Adobe(r) Acrobat Reader for PCs
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By Peter S. Cohan
Speedy perception into incomes tough foreign money take advantage of the InternetCovers the main parts of the pyramid of internet enterprise types, 9 web company segments, and 6 center suggestions for making the most of the InternetExamples and classes from the various world's so much profitable e-leaders, together with GE, Dell, Cisco platforms and NTT DoCoMo, and ideas from the neatest thinkers, together with Tim Berners-Lee, Marc Andreesen, Robert Metcalfe, Vint Cerf and Michael MandelIncludes a thesaurus of key techniques and a finished assets consultant
By Matthew Capala
2015 up-to-date second variation (April 2015): 30% NEW CONTENT!
Matthew Capala presents whatever diversified and important: an summary of the website positioning necessities appropriate for any reader, even these and not using a robust technical background.
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While search engine optimization has gotten tougher than ever, Matt explains it in a manner that can assist you get within the video game with a successful playbook.
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Make no mistake; this can be no 'SEO for dummies.'
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When it involves web optimization, you could spend your whole time learning the roots, otherwise you can simply learn how to choose the fruit. With the 2d, 2015-updated variation of "SEO Like i am 5," our process helps you to concentrate on settling on up the fruit, no longer learning the tree.
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There is an overload of knowledge relating to search engine marketing on the internet, so much of it erroneous or outmoded, coming from self-proclaimed gurus.
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SEO Like i am five takes you thru an action-oriented, workshop-style, pain-free procedure to plot, construct, and optimize your on-line presence, including:
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